Top 10 SEO Tips – How to Improve Your Google Rankings

It doesn’t matter if you have a beautifully rendered website or an impressive portfolio, you won’t get very far if you don’t have enough SEO (Search Engine Optimization). The thing is, Google, Yahoo, and Bing are extremely objective when it comes to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t that important, but understanding how to improve your SEO is.

And the good news is that you don’t need a digital marketing company or an SEO consultant to get started. In this article we will teach you the 10 main factors that you should pay attention to.

What is Search Engine Optimization (SEO)?

SEO is the process in which traffic to your website is improved from search engines like Google, Yahoo and Bing through organic or algorithmic search engine search results. The higher a website appears in search results, the greater the number of visitors the page will receive from the search engine.

There are several methods to improve the ranking of your pages without submitting to the paid schemes offered by search engines. Listed below, and in no particular order, are 10 that we believe are absolutely vital! See also: Creation of professional websites price.

1. Page Titles

The title tag is used by search engines to display a page in search results, as well as appearing at the top of the browser. These tags tell users and search spiders what your page is about. Google only displays between 50 – 60 characters in your title tags, so it’s important to keep descriptions short, catchy and relevant. Keywords and page topics should appear at the front.

2. Keywords

Keyword placement throughout your website is perhaps one of the most important SEO tactics. It’s helpful to consider how someone would search for information about the specific service or product you’re offering, as the keywords you use are likely the keywords you want to use.

BUT make sure you don’t add a crazy amount of keywords, especially if they are unrelated, as this could get your site flagged as spam. Search engine spiders are programmed to ignore “keyword stuffing.”

3. ALT tags

Every image and video you have on your website can have descriptive words added to your brand. These are known as alternative text descriptions. These descriptions allow search engines to find your page using the keywords found in your image and video descriptions, as well as the usual text throughout your site. Thus increasing the opportunities that your website finds, which consequently increases your page ranking.

4. Sitemaps

A sitemap – a page specifically listing and linking to all of the other main pages on your site – allows search spiders to find pages quickly and with the most relevance to the search in question. Therefore, each page is easier to find for both spiders and users and can be reached with significantly fewer clicks.

5. Mobile website

‘With almost 70% of organic traffic coming from mobile devices in 2019’, it’s not surprising that websites with a mobile-friendly interface rank higher in Google searches. Ultimately, Google is trying to provide the best user experience – so the better the user experience on your website, the better it will rank on Google.

6. Don’t use Flash

Many small businesses like to run their websites using Flash as it is easy to start and is quite inexpensive. However, Google always ranks Flash sites lower than sites running on alternative platforms – partially because you can’t link to an individual page. Switching a Flash-based website to WordPress will massively increase your search engine rankings.

7. Update content regularly

I’m sure this is something you would do regularly – but even so, it’s absolutely necessary! Regularly updated content is seen as one of the best indicators of a website’s relevance. Be sure to keep it updated.

8. URL Structure

A URL is one of the first things a search engine uses to determine a page rank, so it’s vital to make them easy for spiders to search. This can be done by keeping URLs short (which also improves user experience), keeping them relevant to the page’s topic and keywords, and ensuring that URLs help categorize the site’s pages.

9. Create natural links

Another key ranking factor in Google’s algorithm is the number of quality, organic internal links to your website. This works because Google ranks your site’s trustworthiness and relevance partially as a result of how many times it has been recommended by others. Therefore, it is important to monitor how these links are growing.

10. Monitor your progress

You won’t know if all your SEO hard work is paying off unless you track your search rankings. Keep an eye on your page ranking through tools like Alexa and the Google toolbar. Additionally, it’s important to check your referral log so you can see how visitors are getting to your site and the search terms they’re using to get there.

We hope you find this post useful.

Sales Funnel: Learn How to Develop Content for Each Stage

The term funnel is a metaphor represented by its shape, used to symbolize the top, the filter for attracting customers, and the bottom, the conversion made. But do you know how to apply this strategy?

The metaphor shows the path that potential customers take until the moment of purchase.

The sales funnel consists of three stages: the top, middle and bottom. Where the main objective, of all stages, is to qualify leads for a base of possible sales.

But the first step to achieving this goal is to take care of producing content, with topics that are relevant and educational for your potential consumers, according to the stage they are at.

Furthermore, to achieve good results beyond content production, you need to know your target audience well. After all, to know the type of content you like and where to find it, you first need to know it.

And finally, do a good job of advertising to attract them, because the more you know about your persona, the more likely you are to convert a greater number of consumers.

But, after all, how to develop a sales funnel?

The sales funnel is the set of three phases, which together form an educational and preparation path for the consumer, ultimately leading them to consume the product or service offered by the company.

The strategy is suitable for any type of business, whether its end client is an individual or legal entity.

But for this to work, content is needed that adds value to consumers, without the focus on selling but on passing on knowledge.

The top of the funnel

This is the customer acquisition phase, it is the time to attract the largest number of people and identify a problem that they were often unaware of, through explanatory and easy-to-understand content.

At this point, the content must be developed with an educational tone, as its main objective at this point is to attract the customer’s attention and interest.

And be careful: this is not the time to talk about your product or service or your brand directly, but to subtly show ownership of how your business understands the problem that was presented.

The topics should be more open, for example, if you are part of the dental market and want to attract new patients, you can use topics such as: “What are dental contact lenses for”, “Which aesthetic procedures are most common”, among others.

Half of the funnel

After gaining the attention and interest of potential customers, we move on to the second phase. Half of the funnel is when you show how you will solve the problem presented above and how this will improve consumers’ daily lives.

Remember, at this point the consumer has developed more interest in what you have to offer and already has a relationship with your brand, but it is still not a guaranteed purchase.

So thinking about future customers, the content produced at this stage is to add value, overcome objections and resolve the main doubts.

Still thinking that your company is focused on the dental market, now the questions that can be addressed are: “In-office whitening vs. home whitening”, “the advantages of the dental plan”, “services covered by dental insurance plans, “etc.

Bottom of the funnel

Finally, the last step: The bottom of the funnel and the final sales process. As important as the steps above, here the customer already has a relationship with the brand and the problem is recognized.

In other words, he already knows that you can help with the problem, so he is weighing the pros and cons.

If in the cases above, the concern was the volume of content and educating consumers, now the focus is on content for sales and, in a smaller volume. After all, if the customer got this far it is because they are interested in what you have to offer.

At this point, the content is more focused on providing guidance on values and cost and benefits, so thinking about the dental segment, the topics covered may be: “invisible braces price” and options”, “Dental implant price and advantages” “Values of dental plans?”, etc.

Sales channels to apply funnel

As mentioned, one of the interests of applying the sales funnel is to attract potential customers, thus filtering them and gaining a qualified lead base. And for this to happen effectively, it is important to publicize this tool.

Especially at the top of the funnel, where the objective is to attract the greatest number of people and attract attention, the use of social networks can make a big difference in results.

To choose which one to use for your business you need to know your target audience and find out where they are and from there, you will know the most attractive ways to reach them.

For example, you can make a call to action for other materials, replicated on the chosen social networks, or through videos on YouTube, etc.

Depending on your audience and the selected network, you can develop content in various formats. There are some that are more common and suitable to be applied in different phases, such as:

  • Top of the funnel: newsletters, eBooks, introductory seminars, LandingPage, etc.;
  • Middle of the funnel: checklists, guides on how to buy the product or service, etc.;
  • Bottom of the funnel: catalogs, free trials, offering coupons, etc.

Remembering that this is not a rule, all tools can be applied in all phases.

The efficiency of the sales funnel varies depending on how well you know your audience, to choose the best path.

Keep following our blog.

Content produced by Giulia Vaz, a writer at Vue Dental

MultiBank Exchange Cannot be Trusted!

Exchange de Forex Multi Bank Fx reportedly taking away clients’ balances, the Forex company has been receiving many accusations of theft and of using malpractices to profit from its clients.

What is the MultiBank Exchange?

MultiBank Exchange Group (MEX) belongs to the largest Forex / CFD brokers worldwide, in fact, it is part of the largest providers of financial derivatives worldwide. MEX Group has offices in several territories around the world, which underlines the true globalization of its operations. They currently have offices on all major continents, including the USA, Europe, Australia, the UK, and Asia.

It has grown considerably since its construction in 2005 and now has a paid-up capital of well over $322 million. By the way, according to their reports and statistics, in 2016 the total cost of transactions executed by brokers through their platforms exceeded $4.3 billion. In the coming years, the cost of brokerage is expected to continue to rise, to reach $2 billion in equity.

What is Forex?

Forex is a contraction of the term foreign exchange market, which can be translated as currency market.

Moving a huge proportion of money daily, Forex is identified as the world’s largest foreign exchange market, with resource movements better than those of the giant stock exchanges. However, it is essential not to confuse the stock market and its derivatives with Forex.

Forex was created in 1971 and does not physically exist (i.e. it has no real estate to serve as its headquarters).

This market basically works 24 hours a day, from 10 pm on Sunday to 10 pm on Friday. It follows the opening and closing times of the world’s main stock exchanges: Sydney (Australia), Tokyo (Japan), London (England), and New York (USA).

Even if you have never thought about investing in the foreign exchange market, you may have already damaged your story in some way, because central banks, commercial banks, and organizations enter this market.

MultiBank Forex Exchange is taking away clients’ money

The billion-dollar company would be scamming clients after a significant increase in the percentage of profits, one of the clients who reported this is Rafael, after depositing $25 thousand dollars and making 30% profit there were no problems but when he started making +40% profit the Forex broker got upset and sent an e-mail saying that he would be “manipulating the forex market”, “which is impossible” he said. His balance, after the broker notified him that he was manipulating the market, was gone!

 

Karla Multibank Manager Account

MultiBank Forex Exchange removed 92% of his balance at the broker, the client tried to contact them to amicably resolve the issue, but it didn’t work, there was no Return to from the company.

Rafael O., after several attempts at conversation, took the appropriate measures, and denounced the company to the regulatory agencies, and the Forex brokerage manager, Karla. She was not located by the authorities to give a statement and explain the situation.

The company will have its license revoked if the case is not clarified and solved. What the brokerage firm would have committed is theft. Appropriating the property of others is a crime.

Reports from other customers

Other clients also allegedly suffered from the Forex broker’s scam.

See some testimonials

“Do not recommend this broker at all. I had the worst experience ever and lost most of my capital (over 30,000 USD) as a result of: 1. their platform and servers are hanging and freezing most of the time, especially during peak times. 2. unresponsive account manager and customer service. 3. misleading information. After 5 months of having my account with them, I have come to the conclusion that it is impossible to profit with this broker!”

    • Mohammed B

“Worst broker by far, I took a break from trading for a few months, go back to trading, every time I struggle significantly, my account freezes, I can’t close trades that can open trades and always unfreeze when I’m negative.”

    • Ron

“The scam platform cheats my money and hopes no one else will be the victimI found a fraud group that scammed my deposit. Although many people warned me that the amount was not large, I did not want to give up after saving for a long time. I hope people can help me!”

    • Anonimous

Even with several accusations and reports, the Forex broker MultiBank Exchange continues to function normally. The company blames the liquidity provider for such occurrences, and clients are left without receiving the money that disappeared.

They claim that the trades on some pairs were wrongly sprend, so they could manipulate the quotes to the clients’ disadvantage and make them profit more. It is important to point out that the clients operate buying and selling with the broker’s orders and decisions regarding the market, If orders are wrong, it is the company’s responsibility to bear the problems, customers are victims of this occurrence.

Is the Forex market a scam?

No, some brokerages use their clients to profit, but not all, people still believe that the forex market is a scam. Of course this sounds ridiculous to traders and finance graduates, but others tend to take it seriously.

The easy lack of understanding of economics can give rise to the construction of myths and lies about Forex that, by calamity, have the potential to demotivate some people with enormous potential.

“Forex is simply the foreign exchange market. It is similar to the real estate market or the automobile market. You can’t say that the automobile market is a scam.” – Robert Parker, Managing Director of Holborn Assets – Holistic Financial Organisation Services, Dubai.

The Forex market is simply a market, used by governments, banks, organizations and ordinary people. Have you ever traveled anywhere? If the answer is yes, you should know that you need some foreign currency for your trip, which you can trade at your local bank (and possibly not at the best price). Do you want to trade in foreign goods? You can do it because a store owner has bought foreign currency to get that product and then sells it to you at maximum cost. And obviously, no one would call this businessman a Forex scammer.